Branding Project
#Branding #Visual #Illustration
Project Timeline
N/A
My role
Visual
Tools
Illustrator, Photoshop, InDesign
Deliverables
Logo, usage guidelines, social media templates, posters
Mintel, the world’s leading market intelligence agency, did not have its own sets of icons until 2018. This set of illustrated icons was created collaboratively with a global team of PRs and designers, with the concept being playful and lively.
Below are the Mintel brand guidelines, showcasing the colour palette and typography.
Since Mintel is a market intelligence agency, a lot of icons need to be created for creating brochures, powerpoints, and other collaterals. Below are some icon sketches.
The icons were created with an illustrated feel, using Mintel's brand colours.
Icons were used widely on Mintel's social media platforms, office decorations, and various other places.
