Branding Project
#Branding #Visual #Illustration
Project Timeline
N/A
My role
Visual
Tools
Illustrator, Photoshop, InDesign
Deliverables
Logo, usage guidelines, social media templates, posters
Little Conversation, Mintel's new podcast series, talks about how people eat, drink, shop, groom and think. It is playing on Apple Podcasts, Spotify, Youtube, Stitcher, Soundcloud, Google Podcasts, and Google Play Music.
Before I was told what the podcast will be about, I have drawn a few ideas relating to its name. After knowing the theme of it, I came up with more ideas relating to how people eat, drink, shop, groom and think.
The below was picked after discussing with the PR executive, who is in charge of this new podcast. Few tweaks were made after the discussion, like taking out the brain, changing the background to a more vibrant colour, and adding a hand to hold the fork.
The usage guidelines were created for future usage purposes, background patterns were also added to the guidelines.
The logos were used in various places like launch posters, podcast sites, Mintel social media accounts, and popcorn packaging!
